Business and Website Marketing Articles

Through this High Performance Newsletter, Derek Stockley provides free business articles and commentary related to optimising individual and organisational performance. This index highlights the articles that focus on key aspects of business and website marketing from a consulting viewpoint.

Derek Stockley provides training and performance management consulting services from his base in Melbourne, Victoria, Australia.

The business and website marketing related articles are:

Business Marketing

Is your advertising and marketing correctly aimed at your target audience? - uses a recent advertising example to highlight how important the correct targeting and placement of advertising material is. Marketing success depends on visibility with people who are likely to buy your product or service.

The importance of internal branding to support exceptional customer service is growing - identifies the growing importance of internal branding. The relationship to successful change programs promoting a positive culture and climate for organisations is also explained.

Promotional products - a good idea if done properly - discusses the importance of good promotional products and how they can help or hinder the development of a positive company image.

Achieving marketing success in the limited time available - comments on the very short time period available to achieve marketing success.

What's in a name? Choosing a marketing/business name - getting the label right the first time.

Website Marketing

Website marketing - the importance of websites in the overall marketing mix. - the key role of websites in marketing business and organisations. The growth of website marketing is highlighted and some of the key marketing aspects are explained.


Please note: you can also find recent human resource, change, performance and management articles at : HRD and HRM Articles.